Buying a Franchise – Read This First!

If you are thinking of BUYING A FRANCHISE – then STOP!

Don’t do it. Or at least not yet – you have a lot of work to do first.

Whilst some franchises can lead to a good lifestyle and income,   Franchises bankrupt many people too, and ruin their lives far more often than you are led to believe.

Even more so  in the UK where there is no regulation of franchises.. These are the stories that are never told in a conspiracy of legally enforced silence .


Franchises are not what you think.

Most prospects buy a franchise because they think it is a SAFER and PROVEN way into business.

But there is a lot of government backed evidence  from the regulated countries that the industry marketing hype is not true – or at least not true on average for someone starting out.

Sure – if you are an EXISTING  franchisee, buying another higher end GOOD FRANCHISE  outlet to complement the ones you already own, it is a fairly surefire thing.

And that’s why the statistics for some franchises (only) look good indeed.

But the evidence says that a new person starting out in a younger franchise it could even be more dangerous than starting out on in your own business.

For one thing over half of new franchises fail in the first five years or so, going down with all franchisee hands.

And even if it were true  that franchises were a lot safer generally -Can YOU  afford to be the unfortunate one for whom the averages do not work? The six foot man that drowns in a river averaging only five feet deep.

And that is what this site is about.

Presenting the good the bad and the ugly of franchising – a warts and all view , so that you can take an objective decision.

On this – Almost the ONLY  site on the internet funded by and for franchisee – we will reveal the truth about franchises – the facts the industry would rather you did not know.

What you should know before buying – the questions you should ask, and evaluation you should do, the traps laid for the unwary.
All sorts of questions – here just a sample.

• How to evaluate franchises – the most comprehensive test you are likely to see.

• The REAL  survival rates of franchises – government statistics from regulated countries – this may shock you.

• What you are really buying when you buy a franchise – and it is not  a training or  business system, it is far more fundamental than that.  You need to know this.

• The Parts of franchise agreements to look out for – the ones that  are seriously bad for franchisee health.

• The extensive business analysis that you must do on any franchise – for example – how do you evaluate markets? – We tell you the aspects that really matter.

• Simple questions you can ask franchisors which will tell you how good the franchise REALLY is.

But more than that – here we campaign for a MUCH better franchise charter.

The FRANCHISE QUALITY charter

In the UK the main franchise association is a thinly disguised marketing arm paid for by franchises.

Small wonder they cannot be objective or impartial, and they cannot take the tough action needed against some of the rogues, neither does their “ethical” standard even address many of the key issues for francisees.

We would like you join us – and discover the truth about franchises.

The Franchise Balance contains not only a discussion of the dark secrets of the franchise industry, but also a COMPREHENSIVE test on all that matters in choosing a franchise.

Not convinced? Then Sign up for the Franchise Secret for free – a serialized version of a 10 part mini course available immediately if you buy the Franchise Balance!