After extensive testing we can now confirm that the franchise secret and franchise balance are live in our membership area!

The franchise secret proves that franchises are not quite what they seem -  you need to understand the difference between the illusion and the reality. Too many franchisees get sucked into a myth. Starting with the failure rate!

The franchise balance then gives a systematic way using proper business analysis to find good franchises which is a needle in a haystack, not as the industry would have you believe it is not like picking an apple in an orchard there are far too many bad franchises for that.

You can get complete access NOW to the franchise secret by buying the franchise balance with a 30 day “love it or your moneyback” refund , or you can sign up as a free member and recieve it in serial daily form as a minicourse.

If you are buying a franchise, then look at the franchise secret or franchise balance now. A few pound that could save a mistake of thousands.

If you are thinking of BUYING A FRANCHISE – then STOP!

Don’t do it. Or at least not yet – you have a lot of work to do first.

Whilst some franchises can lead to a good lifestyle and income,   Franchises bankrupt many people too, and ruin their lives far more often than you are led to believe.

Even more so  in the UK where there is no regulation of franchises.. These are the stories that are never told in a conspiracy of legally enforced silence .


Franchises are not what you think.

Most prospects buy a franchise because they think it is a SAFER and PROVEN way into business.

But there is a lot of government backed evidence  from the regulated countries that the industry marketing hype is not true – or at least not true on average for someone starting out.

Sure – if you are an EXISTING  franchisee, buying another higher end GOOD FRANCHISE  outlet to complement the ones you already own, it is a fairly surefire thing.

And that’s why the statistics for some franchises (only) look good indeed.

But the evidence says that a new person starting out in a younger franchise it could even be more dangerous than starting out on in your own business.

For one thing over half of new franchises fail in the first five years or so, going down with all franchisee hands.

And even if it were true  that franchises were a lot safer generally -Can YOU  afford to be the unfortunate one for whom the averages do not work? The six foot man that drowns in a river averaging only five feet deep.

And that is what this site is about.

Presenting the good the bad and the ugly of franchising – a warts and all view , so that you can take an objective decision.

On this – Almost the ONLY  site on the internet funded by and for franchisee – we will reveal the truth about franchises – the facts the industry would rather you did not know.

What you should know before buying – the questions you should ask, and evaluation you should do, the traps laid for the unwary.
All sorts of questions – here just a sample.

• How to evaluate franchises – the most comprehensive test you are likely to see.

• The REAL  survival rates of franchises – government statistics from regulated countries – this may shock you.

• What you are really buying when you buy a franchise – and it is not  a training or  business system, it is far more fundamental than that.  You need to know this.

• The Parts of franchise agreements to look out for – the ones that  are seriously bad for franchisee health.

• The extensive business analysis that you must do on any franchise – for example – how do you evaluate markets? – We tell you the aspects that really matter.

• Simple questions you can ask franchisors which will tell you how good the franchise REALLY is.

But more than that – here we campaign for a MUCH better franchise charter.

The FRANCHISE QUALITY charter

In the UK the main franchise association is a thinly disguised marketing arm paid for by franchises.

Small wonder they cannot be objective or impartial, and they cannot take the tough action needed against some of the rogues, neither does their “ethical” standard even address many of the key issues for francisees.

We would like you join us – and discover the truth about franchises.

The Franchise Balance contains not only a discussion of the dark secrets of the franchise industry, but also a COMPREHENSIVE test on all that matters in choosing a franchise.

Not convinced? Then Sign up for the Franchise Secret for free – a serialized version of a 10 part mini course available immediately if you buy the Franchise Balance!

Most people would advise you: Check ANYTHING you rely upon.

But that is the problem of course.

Ask a solicitor about a franchise agreement and the typical response will be – “It is a standard franchise contract, not unusually onerous weighted much in the franchisors favour”.

What NOBODY tells you is that for people more used to buying refrigerators, plumbers or even for those already in business, buying business services: The contract for franchises is VERY unusual compared to the contracts a consumer normally enters.

Look at a contract to buy a car, and the contract is broadly in line with the marketing materials, common law, and consumer statute goes a long way to protect you, so that If the car you receive is materially different from the one they describe, then you can take recourse against the seller.

With a franchise that just is not so.

You may not realise: All of the promises and positive spin, All of the marketing materials, and anything they tell you before hand are normally DELIBERATELY excluded from the contract, we explain how in the Franchise Secret.

What you think you are buying (And what most people assume a franchise is, the result of huge franchise industry marketing spend) is a proven system to make money.
But what you are actually buying is something very different.

A single clause of “weasel words” normally removes almost all of the franchises implied, but nowhere legally stated obligation to come up with a system to make money – and any comments they may make on the matter in the lead up to your purchase then can become incidental.

Strip away the obligation to provide a system for earning, and in many cases all that is left is franchisee obligations to pay the franchisor, buy goods only from him, and keep paying for a very long time with no avenue to escape even if you never make a cent.

Many of these contracts prevent any other means of earning for the franchisee, or other business interests, demanding full time regardless.

Too many franchisees who fail to earn a penny assume that is a fundamental breach of the contract and allows them to escape. Not so – the franchise can often still enforce it.

It is amazing to the author as a laymen, and serial business owner/franchisee that any solicitor can honestly do anything except condemn such agreements out of hand!! But they don’t.

It gets worse. Much worse.

If that was not bad enough – There are clauses even more damaging, clauses that cost both hapless franchisees and funding agencies millions. So bad that it distorts the entire lgoverment agency lending profile in countries as big as Canada.

Check out for these in your franchise agreement before signing. A Canadian judge very active in state franchise regulation called franchise agreements and contracts “masterpieces of deceptive wording”

You have been warned! Don’t buy a franchise until you have read the Franchise Balance which explains some of these clauses – and if you are not yet convinced to buy that, then sign up for the Franchise Secret serialized over a period of a week which explains some of this weasel wording!

Be careful. If in doubt don’t do it.