Make sure your assumptions about franchises do not lead you astray!

In this, the first of our series entitled “the franchise secret” it is important to understand when researching franchise opportunities – the word franchise has far too much power.

Few people would ever consider a role as a self employed commission only salesperson, even fewer would pay to do it locked in for five years whether they earn a penny or not in a very tough industry. The same goes for toilet cleaning. Yet call the very same proposition a franchise, and suddenly it seems like a real business to the franchise buyer. But nothing has changed except the name, and the franchise contract terms are far worse!

The word franchise is used to make many other things seem more attractive than they really are too!

Please note if you subscribe to the franchise balance – our comprehensive franchise buying guide, you can read the entire “franchise secret” as section 2 of that 15 section guide!, or as a free member read just the franchise secret serialised over the next two weeks.

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