Ask most people what words they associate with franchises as a business model and one of the answers will be “franchises are safe”

If you only take one thing away from the franchise secret – understand this: Government sponsored research regarding buying a franchise as a way into business is certainly no safer than independent business. Scientific evidence says they are worse!

Just take a look at the conclusions on franchise failure rates here:

Please note if you subscribe to the franchise balance – our comprehensive franchise buying guide, you can read the entire “franchise secret” as section 2 of that 15 section guide!, or as a free member read just the franchise secret serialised over the next two weeks.

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