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The FRANCHISE SECRET shows that all in the world of franchising is not nearly as rosy as it seems. Note that when you subscribe to the FRANCHISE BALANCE – our comprehensive franchise buying guide, you can read the entire “franchise secret” as section 2 of this 15 section guide!

When the failure rates are far higher than the industry claims, for new starters actually more dangerous even than an ordinary business, and the contracts have been described as “masterpieces of deceptive wording” by a senior judge, you know you have to be careful.

Buying a franchise is a minefield in which you have to learn how to recognise mines!

In the FRANCHISE BALANCE we analyze franchises from a proper business standpoint, starting from the market in which it trades to the kind of analysis seen in proper business schools and far removed from what you see in most publications. For example – the main thing you need from a franchise, is not the brand, or a system or even training it is far more fundamental than that.

Ten separate areas are analyzed from barriers to entry to lifetime, from contracts to supplier power, from barriers to exit to competitve advantage.

Iin each case we identify scores of factors that really matter as positive advantages or disadvantages for each of the factors – and it is a matter of weighing up the balance of advantages for and against.

At last! – A proper way to analyze a franchise.

Members please read on!

PLEASE NOTE: This guide is provided for information only, and is not a substitute for legal or other advice, and you must consult a range of advice. We cannot guarantee that it is correct in every detail, and it should not be used as the only source of information. We advise you to read and consult widely on what is a very big decision. We cannot accept any liability for acting upon any of the information contained here.

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